Formerly LRX Custom, CUSTOM Print & Apparel Co. was founded by Ryan Husband, owner of LRX Apparel, to raise the standard for custom apparel in events and organizations. Built from firsthand experience in the competition and brand space, CUSTOM exists to deliver apparel that reflects the effort, culture, and identity behind the work.

Based in Huntington, West Virginia, CUSTOM specializes in seamless custom apparel production for events, companies, and organizations. The process is designed to remove friction — clear communication, disciplined timelines, and reliable execution — so partners can stay focused on running their business while their apparel is handled with intention.

Every project is approached with longevity in mind. The goal isn’t just to produce merchandise, but to create apparel that holds value, reinforces brand identity, and stands the test of time.