For years, LRX Apparel has provided custom printing and merchandise solutions to fitness facilities, events, and organizations across the country under the name “LRX Custom.”

What began as a way to support collaborative partnerships quickly became a core part of how we served the industry.

But as both sides of the business grew, it became clear they required different focus.

LRX Apparel exists to create premium activewear designed to be trained in, lived in, and rested in — product built under a specific philosophy and standard.

Custom production, however, serves a different purpose.

It’s about helping other brands, events, and organizations bring their vision to life through structured design, disciplined production, and intentional merchandise planning.

Both revolve around apparel.
But the intent is different.

In 2026, we’re formalizing that distinction.

CUSTOM Print & Apparel Co. was created to operate as a dedicated production partner — built specifically for events, gyms, and organizations that need more than “just printing.”

What started as an internal solution to rushed timelines and underperforming event merch has evolved into a focused company with its own standards and systems.

Based in Huntington, West Virginia, CUSTOM was built to create a seamless custom apparel process from concept to delivery.

The focus is simple:

Clear communication.
Disciplined timelines.
Quality production.
Merchandise that performs.

This newsletter will take you behind the scenes of that process — sharing insights on production, planning, and what actually drives successful event apparel.